NEUE Water is a luxury bottled water brand that's different. Consciously created to fit jean pockets, the seatback storage of a train or plane, and for the first time, the small handbag of every woman on the planet. Every bottle is also made with 100% recycled plastic, filled with artesian mineral water from Denmark, and features artist-designed labels, created on 100% recyclable material. The bottles have been made sturdier so they can be reused before recycling.